Crewing Tony Robbins’ UPW

“There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.”

– Tony Robbins


Tony Robbins’ “Unleash the Power Within” (UPW) is an extraordinary 4-day event that has the potential to change one’s life. Two years ago, in April 2017, I attended UPW for the first time, and my life has never been the same since! (For more about this, read my previous post).


Since that time I wanted to attend the event again, and my desire was to take the experience to the next level – personal growth is one of my highest values, after all. So I decided to relive the event in a different capacity, as a crew member, volunteering and giving back to the Tony Robbins’ community, and helping thousands of people to have a transformational empowering experience, like the one I had.

My reasons for crewing the event were to relive the experience and to give back and help others. And I got this 100%. But I also got so much more than I was anticipating – more on this later on!

After I decided to crew, I set my intention on doing it, I wrote it on my goals, I visualised it, and I filled in the crewing application! A couple of months later, I was joyous to receive this confirmation email !


We all met the day before the event started. I remember the feeling of walking into ExCeL in London again, two years after my transformation, a changed person.

In the crew room we found out that we were 600 crew members and expecting 12,000 participants! What an incredible feeling to be in the energy of so many 😉

The crew leader told us that we would each be allocated our role, and to trust that we will be positioned exactly where we need to be. So I let go of any preferences in my mind, and I trusted the process that I would serve in the role with the most benefit for myself and for others.

I had the opportunity to check out the impressive main hall, getting prepared to be filled with 12,000 amazing people !

Final preparations


So my role was an usher – to help participants find seats, answer their questions, help them with the translation device not working, with lost phones and workbooks under the bleachers, oh well with all sorts of things really!

The position our team was covering was a tricky one; on the one hand it was raised and had stairs, on the other hand it was one of the first gates the participants would see after going through the hallway – I can tell you now, it was quite busy!

It’s starting!!

The atmosphere in the room was exactly as I remembered it: electrifying! The music, the energy, Tony’s voice – what an outstanding feeling!


During the firewalk, I was in one of the 35 lanes of hot coals, serving as a “2nd anchor”. My role was to celebrate with the participants just after they stepped out of the coals on the other side! I will always remember the expressions on the face of these people at the moment when they would instantly transition from the state of trance they were in, into realising what they had just accomplished! It feels phenomenal to overcome a fear – you feel empowered and on a higher emotional and vibrational state.

A wheelbarrow full of hot coals 🔥

The fire lane #33 crew team !


Reflecting on the experience, for me probably the most important thing was the exceptional, outstanding people I met. To connect with people from all over the world, so completely different and yet so completely the same – I felt an intense sense of belonging, a sense of a family of people who share similar values of growing and contributing. I learned powerful insights and skills that I will be using in my life to have more energy, confidence, gratitude, fulfilment, and self-love.

While I was looking at people’s faces during the meditation practices (and feeling the energy of 12,000 people meditating), I had a vision of a different, awakened humanity, where we all love and help each other, where we all work for the common good of the collective and the planet: no greed, no hunger, no wars, no crime. It reminded me of “imagine”.

You may say I’m a dreamer
But I’m not the only one
I hope someday you’ll join us
And the world will be as one

John Lennon

12,000 people meditation

One of the most touching moments for me was just before the end, when Joseph (Tony’s number 2) asked the participants to thank us, the crew. That feeling of being appreciated with 12,000 thank you’s and hundreds of hugs was immense – an almost overwhelming feeling of gratitude… 🙏

One thing I can guarantee is that I will absolutely crew again next year, 2020 in Birmingham! And this time, I will be in the dancing team on stage too!

See you there!

9 Things I learned from crewing UPW

  1. Crewing is about serving and leading at the same time. It is about teamwork, about embracing uncertainty, and about being flexible and resourceful. You get so much by giving.
  2. If we want to manifest an intention, first decide, then write it down, then visualise about it and take action towards it.
  3. Once again I realised the truth of the phrase “we become the average of the 5 people we spend most of our time with”.
  4. The crewing role can be at times intense and draining, not only physically but also mentally and emotionally. It is important to stay hydrated, to take breaks and recuperate, and to enjoy the experience and feel excited and grateful for it!
  5. During the firewalk experience, I helped 12,000 people to do something they never thought possible before. Helping and serving was what it was about. And I now realise even more how much you get by giving.
  6. Don’t be hard on yourself – Be your #1 raving fan!
  7. The exceptional, outstanding people I’ve met at the event was one the most important benefits. Connecting with people from all over the world, so completely different and yet so the same – I felt an intense sense of belonging, a sense of a family of people who share similar values of growing and contributing.
  8. Meditation combined with breathing techniques can be a very powerful method to increase our energy, focus, and create a higher, beautiful, serene yet empowered emotional state.
  9. When we are in a higher emotional (vibrational) state, amazing synchronistic events happen! – serendipities!
  10. (OK, I know I said 9 things!!) My crewing experience fulfilled each one of the 6 human needs (certainty, variety, connection, significance, growth, and contribution).
Massive round of applause for the crew !

If you are unfamiliar with the Tony Robbins’ concept of the 6 human needs, watch him on one of top 10 most popular TED talks.

2 thoughts on “Crewing Tony Robbins’ UPW

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