Crewing for the Fire Team

I share my experience and insights as a Fire Team crew member for Tony Robbins’ Unleash the Power Within (UPW) event in Birmingham, UK, in July 2023. This was the first live event of its scale that I attended after the COVID years, and it was truly a transformative experience. As part of the Fire Team, responsible for creating the firewalk experience, I had the privilege of contributing to the transformation of 10,000 participants. In this article, I will delve into the key learnings and insights I gained from this remarkable event.


The Power of Crewing and Personal Growth

Before diving into the details of the event, it’s important to understand the significance of crewing and the impact it can have on personal development. Crewing is not just about serving; it’s about leading, teamwork, embracing uncertainty, and being flexible and resourceful. These qualities are invaluable in life, and being part of a crew allows individuals to cultivate and strengthen them. My previous experiences as a crew member had already shown me the immense gratification and sense of contribution that comes with serving others. I was eager to serve again and continue my personal growth journey.


Photo credit: Jeremy Sparks

Photo credit: Jeremy Sparks

Setting Intentions: Connection, Growth, Contribution, and Self-Belief

Before joining the fire team, I set four main intentions for the event: connection, growth, contribution, and self-belief. These intentions guided my experience and shaped my perspective throughout the event. They served as a compass, reminding me of what I wanted to achieve and how I wanted to show up. Little did I know that these intentions would be fulfilled in ways beyond my imagination.


Day Zero: The Power of Presence and Breathing

On the day before the event, known as Day Zero, all crew members gathered for training and preparation. One of the most impactful insights I gained during this time was the importance of being in a beautiful state. Rich Waterman, the lead crew facilitator, emphasized the power of presence and gratitude. By shifting our focus from the mind to the heart, we can tap into a beautiful state and experience appreciation for the present moment. This reminder of the simplicity of being in a beautiful state through conscious breathing resonated deeply with me.


Photo credit: Jeremy Sparks

Photo credit: Jeremy Sparks

Pushing Beyond Perceived Limits: Don’t Quit When You’re Tired, Quit When You’re Done.

As part of the fire team, our main task was to build the fire and create the firewalk experience for the participants. Our captain, Bill Keefe, shared a powerful motto: “Don’t quit when you’re tired, quit when you’re done.” This motto became our guiding principle as we embarked on a 20-hour day of physical labor. It was a test of our limits, both physically and mentally. However, what I discovered was that I had far more energy within me than I had ever perceived. The right environment, the right people, and the right mindset allowed me to push beyond my perceived limits and tap into a wellspring of energy. This realization was a game-changer, showing me that I am capable of much more than I give myself credit for.


Photo credit: Jeremy Sparks

Photo credit: Jeremy Sparks

The Firewalk: Being the Rock in the River

The highlight of the event was, undoubtedly, the firewalk itself. As a member of the fire team, my role was to hold, move, and protect a wheelbarrow full of hot coals. Amidst the chaos and excitement of the participants, I had to maintain focus and presence. This experience became a metaphor for life itself. Just as I had to remain centered amidst the chaos of the firewalk, life often throws unexpected challenges our way. By staying present, grounded, and focused, we can navigate through the chaos without being carried away by it. This insight was a profound reminder of the power of presence and the importance of maintaining our inner calm in the face of external turmoil.


The Power of Connection and Contribution

Throughout the event, the sense of connection and contribution was palpable. As part of the fire team, I witnessed the incredible teamwork, determination, and work ethic of my fellow crew members. We bonded through our shared purpose and the desire to make a difference. Our fire captain, Bill, exemplified exceptional leadership, inspiring us to give our best and go beyond our limits. The fire team truly felt like a family, and the debrief session after the event solidified this bond. As each member shared their magic moment, vulnerability and authenticity filled the room, creating a space of laughter, tears, inspiration, and connection.


Photo credit: Jeremy Sparks

The Ripple Effect: Transforming Lives and Inspiring Action

Tony Robbins’ UPW event is a transformative experience, whether as a participant or a crew member. Witnessing the transformation of 10,000 individuals who walked on hot coals was a humbling and awe-inspiring experience. The impact of such events goes far beyond the immediate moment. It has the power to create lasting change in people’s lives, shifting their thinking, behavior, actions, and results. The ripple effect of these transformations can be felt in families, communities, and even society at large.


Conclusion and Future Outlook

My experience as a crew member for Tony Robbins’ UPW event was a journey of personal growth, connection, and contribution. It taught me the power of pushing beyond perceived limits, maintaining presence amidst chaos, and the importance of connection and teamwork. The insights and lessons I gained from this experience will stay with me forever, shaping my future actions and mindset. I am grateful for the opportunity to have contributed to the transformation of others and to have been part of a remarkable crew. As I look ahead, I am excited to continue my personal development journey and share the lessons I’ve learned with others.

In conclusion, Tony Robbins’ UPW event is a catalyst for personal growth and transformation. It provides a platform for individuals to push beyond their limits, connect with others, and contribute to something greater than themselves. The insights and experiences gained from such events have the potential to ignite a spark within individuals, leading to profound changes in their lives. As we move forward, let us embrace the power of personal development and continue to unleash our true potential!


Photo credit: Jeremy Sparks

Fire Team UK 2023!

Photo credit: Jeremy Sparks

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